Positioning Lab

A product marketing decision simulator.

Disclaimer: The research, competitors and scores are scenario data and hypothetical.

Choose a mode

How do you want to practise positioning?

Both modes run the same seven steps and the same transparent 100-point rubric.

Learn Mode

Practise on the Ledgerly demo

A fictional product with ready-made segments, competitors and research. Good for learning how the rubric rewards judgment.

Work Mode

Position your own product

Enter your product, competitors, segments and evidence in four short screens. Runs are saved in this browser so you can compare strategies and export them.